Entreda Declares 2013 the "Year of SMB IT-as-a-Service".

Company Exits 2012 Strongly Positioned & Firing on All Cylinders

January 3, 2013, San Mateo, CA: Entreda, the cloud IT-as-a-Service (ITaaS) Company, exited 2012 well-positioned to capitalize on its innovative cloud services platform for SMBs---Entreda Unify with HybridSync(TM). In 2012 the company successfully executed across multiple dimensions of its transformative IT-as-a-Service vision, including:

Industry Recognition: In Q4 2012, the company received a prestigious 'Best of Show' award at the Cloud4SMB Conference (an IT Expo event) for the launch of the Entreda Unify platform. Hundreds of IT specialists from SMB organizations and trusted SMB IT channel partners, as well as leading cloud hosting providers focused on the SMB segment, received hands-on demos of the Unify platform at the event. A video interview from the event can be seen at Entreda.com.

Technology Validation: In 2012, Entreda Unify's innovative cloud-managed appliance model---a model well-aligned with the emerging XaaS (everything-as-a-service) wave of technology adoption---clearly emerged as the model of choice for leading technology companies. For example, Cisco's Q4 $1Billion plus acquisition of networking vendor Meraki strongly illustrates the vitality and market potential of the cloud-managed model. Entreda is taking this now-proven model in a powerful new direction for SMBs, integrating a suite of must-have IT infrastructure services into a unified offering available on a pure OPEX model.

SMB & Partner Engagement: In Q4 2012, Entreda ramped up SMB user engagement of the Unify subscription service, introducing a Free-of-Charge Pilot Program for qualified SMB 'nano-enterprises' committed to IT silo reduction and cloud-powered innovation. This program is also available for qualified cloud services partners of Entreda in targeted categories, including IaaS hosting partners and SMB-focused MSPs. Under the program, qualified participants gain access to the complete Entreda Unify suite of IT-as-a-Service functionality, including cloud-managed WiFi, firewall, VPN, 2-tier backup/recovery, network and endpoint monitoring, online help and more. Current Pilot participants represent multiple 'nano-enterprise' segments including healthcare, legal services, financial services and engineering services. To find out if your organization qualifies for the Entreda Pilot Program, contact the company at EPIC (at) Entreda (dot) com.

ITaaS Labs Expansion: Commensurate with the company's strong growth in 2012, Entreda has relocated to new expanded facilities at 155 Bovet Road, Suite 406, San Mateo, CA 94402, effective January 1, 2013, and established the Entreda ITaaS Labs. Entreda ITaaS Labs represents Entreda's vision of a self-provisioning, zero-touch, cloud-managed IT 'Reference Environment' for SMBs, providing both on-premise (HybridSync[TM] appliance) and on-demand (Unify dashboard) capability. To learn more about how ITaaS represents a transformative vision for SMB IT, download Entreda's white paper, "IT-as-a-Service: 10 Must-Have Capabilities for the SMB 'Nano-Enterprise" at Entreda.com.

" While the Entreda team has much to be proud of in terms of 2012 performance, we look forward to 2013 as the 'Year of IT-as-a-Service or ITaaS. It's become increasingly clear that the cloud-managed appliance model---the foundation of our ITaaS vision----provides the ideal hybrid services platform for unifying both on-premise and on-demand IT capability for resource-constrained SMBs, as well as providing agility and cost-efficiency for enterprise Remote Office/Branch Office (ROBO) environments," said Sid Yenamandra, Entreda co-founder & CEO. "In 2013, SMB-focused cloud innovation will emerge as a core engine of economic growth in the U.S. and around the world. Entreda is committed to helping power this growth by making SMB IT both simple and affordable, " Yenamandra added.

About the Entreda Unify ITaaS Platform
Small and medium businesses drive economic growth in the U.S and around the world. The key for these value-creating entrepreneurs is to single-mindedly focus on their customers---And not be held back by the next costly and inefficient IT silo. That's why we developed Entreda Unify with HybridSync(TM)---The affordable subscription IT-as-a-Service (ITaaS) platform for 21st century SMBs, or as we like to call them---"nano-enterprises". Entreda Unify is designed from the ground up to consolidate, integrate and streamline must-have IT capability for SMBs--including security, backup/recovery, network monitoring, WiFi access and more—based on a cloud powered appliance model. To find out more, visit entreda.com.

About Entreda
Entreda provides next-generation SMB IT-as-a-Service infrastructure and applications to Telcos, cloud hosting vendors and managed services providers (MSPs). Entreda enables our cloud service delivery partners to provide enterprise-grade IT to SMBs---streamlining their operations and laying the foundation for their secure migration to a hybrid cloud future.

Entreda is headquartered at 155 Bovet Road, Suite 406, San Mateo, CA 94402.

Citations

1. Cisco.com Press Release: "Cisco Completes Acquisition of Meraki", December 20, 2012
http://newsroom.cisco.com/release/1118649/Cisco-Completes-Acquisition-of-Meraki?utm_medium=rss

Entreda Momentum Accelerates With Industry Recognition, Leadership Expansion

Adds Networking Industry Veteran to Board, Receives 'Best of Show' Award for IT-as-a-Service Innovation

October 24, 2012-Menlo Park, CA: Entreda, the IT-as-a-Service (ITaaS) leader, today announced that the company has been named a 'Best of Show' award winner at this month's IT Expo held in Austin TX for the launch of the company's innovative Entreda Unify ITaaS platform. The company also announced that Jay Sethuram, veteran Silicon Valley entrepreneur and co-founder of multiple networking startups including Cerent (acquired by Cisco) and APIgee, has joined the Entreda Board of Directors as Chairman.

"On behalf of the Entreda team, I am pleased to welcome Jay Sethuram as the new Chairman of the Entreda Board of Directors," said Sid Yenamandra, Entreda co-founder and CEO. "Jay's leadership and experience will be invaluable as Entreda stakes out a leadership role in the emerging cloud IT-as-a-Service segment," Yenamandra added.

"Without a doubt, Entreda's selection as an IT Expo 2012 Best of Show winner for the launch of the Entreda Unify platform has validated their game-changing ITaaS vision, and underscores their commitment to bring best-of-breed hybrid cloud innovation to small & medium businesses in the U.S. and around the world,"said Jay Sethuram."It is against this background of cloud IT innovation that I am happy to join the Entreda Board of Directors as Chairman.

"The breadth of products and solutions that are showcased in this year's ITEXPO Austin Exhibit Hall have raised the bar in terms of innovation and quality within the communications and technology industries," said Rich Tehrani, TMC CEO and Conference chairman. "We're pleased to honor Entreda as a Best of Show Award winner, and we congratulate them for differentiating themselves in various technology categories amongst a large and highly competitive field."

To view a video interview of Entreda CEO Sid Yenamandra at IT Expo 2012, and learn more about Entreda's IT-as-a-Service platform, please click on the link below:

http://www.tmcnet.com/tmc/videos/default.aspx?vid=7231

About the Entreda Unify IT-as-a-Service Platform

Small and medium businesses drive economic growth in the U.S and around the world. The key for these value-creating entrepreneurs is to single-mindedly focus on their customers---And not be held back by the next costly and inefficient IT silo. That's why we developed Entreda Unify---The affordable subscription IT-as-a-Service (ITaaS) platform for 21st century SMBs, or as we like to call them---"nano-enterprises". Entreda Unify is designed from the ground up to consolidate, integrate and streamline must-have IT capability for SMBs--including security, backup/recovery, network monitoring, WiFi access and more--While enabling them to future-proof their business for the age of the cloud. To find out more, visit entreda.com/services

About Entreda

Entreda provides next-generation IT-as-a-Service infrastructure and applications to telecom providers, cloud hosting vendors and managed services providers. The Entreda Unify Platform enables our cloud service delivery partners to provide enterprise-grade IT to SMEs, thereby streamlining their operations while laying the foundation for their secure migration to a hybrid cloud future. Entreda is based in California's Silicon Valley. For more information visit entreda.com.

ITaaS Innovator Set to Roll Out New Partner Initiative for MSPs, Cloud Hosters, & Channel Affiliates

July 31, 2012, Menlo Park, CA: Entreda, the IT-as-a-Service Company, today announced that it has signed on as a Gold Sponsor for this year’s Cloud4SMB Expo, to be held in Austin Texas from October 2-5. Cloud4SMB will be held at the Austin Convention Center and is collocated with other TMC Events including IT Expo, MSP World and Cloud Communications Expo.

“Cloud4SMB Expos represents a convergence of cloud vendor expertise and the needs of small and medium businesses,” said Farshad Ghaffari, Entreda Co-founder. “We believe Cloud4SMB Expo will provide us with a great venue to introduce our new Entreda Platform Innovation Community (EPIC), i.e. our partner program for cloud hosting providers, MSPs, vertical BPOs and other channel affiliates seeking to integrate the Entreda Unify IT-as-a-Service into their SMB and SME lines of business. We have piloted our partner revenue-sharing model in global markets outside the U.S. and will now be mainstreaming it here,” Ghaffari added.

“We are pleased to have innovative new hybrid cloud startups like Entreda participate as a sponsor of Cloud4SMB Expo,” said Rich Tehrani, CEO of TMC. “The SMB cloud market is poised for rapid growth and we believe Cloud4SMB is well-positioned to become a strong catalyst for that growth and the growth of our sponsors.”

About the Entreda Platform Innovation Community (EPIC)
EPIC is Entreda’s partner initiative for MSPs, cloud IaaS providers, vertical BPOs, SI’s, VARs, and other cloud channel participants seeking to enhance their existing product portfolio with white-label or co-branded Entreda IT-as-a-Service. To find out more about the Entreda Platform Innovation Community (EPIC), contact the company at EPIC@Entreda.com.

About the Entreda Unify IT-as-a-Service

Designed from the ground up to enable telecom carriers and cloud hosting companies to provide affordable IT-as-a-Service to SMEs, the Entreda Unify IT-as-a-Service includes 4 components as follows:

• Entreda IT-as-a-Service Suite: A unified suite of must-have IT capabilities that streamlines an SME's operations while eliminating the SME's dependence on legacy point solutions in backup/recovery, security, IT alerts and more.
• Entreda Subscriber Enrollment Engine: An authentication applet to enable SMEs to monitor, support and receive alerts on all client devices enrolled in a given service subscription.
• Entreda Management Console: A hybrid cloud-focused management and automation portal enabling an SME or delegated IT consultant to configure and provision all services provided by the Entreda IT-as-a-Service Suite and Entreda HybridSync Appliance.
• Entreda HybridSyncSM: An intelligent, self-intalling hybrid cloud appliance that optimizes IT services to SMEs including backup & recovery, firewall protection, network monitoring and more.

The Entreda Unify IT-as-a-Service can be white-labeled or co-branded by an Entreda IT-as-a-Service partner, consistent with a partner's enhanced cloud services strategy. Multiple business model and revenue-sharing options are available.

About Entreda

Entreda provides next-generation IT-as-a-Service infrastructure and applications to telecom carriers, cloud hosting vendors and managed services providers. The Entreda Unify IT-as-a-Service, our flagship offering, enables our service delivery partners to provide enterprise-grade IT to SMEs, thereby streamlining their operations while laying the foundation for their secure migration to a hybrid cloud future. Entreda is based in California's Silicon Valley. For more information go to www.entreda.com.

Innovative Partnership Makes IT-as-a-Service (ITaaS) Robust, Easy & Affordable

November 28th,2011 Menlo Park, CA : Entreda Inc. and Singtel today announced that the two companies have launched a joint initiative to deliver affordable next-generation cloud-managed IT services to Small & Medium Enterprises (SMEs).

Through the alliance, Singtel and Entreda will provide unified IT-as-a-Service to SMEs which includes fail-safe backup & recovery services for every device in the SME's network, firewall & VPN protection, non-stop network monitoring, 24/7/365 action alerts, and optional private cloud hosting with access to 3rd party appstore services.

"We are pleased to work with Entreda to deliver cloud-based IT servicesfor SMEs," said Alvin Kok, SingTel's Head of Infocomm Services. "The scalability, reliability and performance of our services will enable businesses to be more agile, reduce their operating costs significantly and operate more productively."

"It is with great pride that we enter into this new IT-as-a-Service partnership with Singtel," said FarshadGhaffari, Co-founder of Entreda. "The Entreda Unify IT-as-a-Service was designed for visionary telecom providers like Singtel----As an enabler of new value-added cloud services for SMEs, the fastest growing segment in the global economy. It's a win/win/win all around. SMEs win by gaining access to secure, affordable enterprise-grade IT capability---Singtel wins by driving new incremental revenue over their network and cloud services infrastructure---And Entreda wins by gaining a world class technology and marketing partner in 6 distinct geographies,"Ghaffari concluded.

About the Entreda Unify IT-as-a-Service

Designed from the ground up to enable telecom carriers and cloud hosting companies to provide affordable IT-as-a-Service to SMEs, the Entreda Unify IT-as-a-Service includes 4 components as follows:

Entreda Connector Appliance: An intelligent, self-intalling hybrid cloud appliance that provides on-premise IT services to SMEs including backup & recovery, firewall protection, network monitoring and more. The Entreda HybridSync Appliance is remotely managed by the system operator (i.e. service provider) on behalf of the SME, and can be configured and customized based on the SME's requirements.

Entreda IT-as-a-Service Suite: A unified suite of must-have IT capabilities that streamlines an SME's operations while eliminating the SME's dependence on legacy point solutions in backup/recovery, security, IT alerts and more. The ITaaS Suite can be customized to the needs of the system operator and upgraded to include enhanced functionality for the age of the cloud, including SaaS application acceleration, private cloud application hosting and app filtering.

Entreda Subscriber Enrollment Engine: An authentication applet to enable SMEs to monitor, support and receive alerts on all client devices enrolled in a given service subscription.

Entreda Management Console: A hybrid cloud-focused management and automation portal enabling an SME or delegated IT consultant to configure and provision all services provided by the Entreda IT-as-a-Service Suite and Entreda HybridSync Appliance . The management console is customized for service delivery over a given provider's network.

The Entreda Unify IT-as-a-Service can be white-labeled or co-branded by an Entreda IT-as-a-Service partner, consistent with a partner's enhanced cloud services strategy. Multiple business model and revenue-sharing options are available.

About Entreda

Entreda provides next-generation IT-as-a-Service infrastructure and applications to telecom carriers, cloud hosting vendors and managed services providers. The Entreda Unify IT-as-a-Service, our flagship offering, enables our service delivery partners to provide enterprise-grade IT to SMEs, thereby streamlining their operations while laying the foundation for their secure migration to a hybrid cloud future. Entreda is based in California's Silicon Valley.

About Singtel

Singtel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The group has presence in Asia and Africa with more than 383 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. It also has a network of 36 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States.

Contact: For Analysts & Press
Entreda:
Joseph Bentzel

joe@entreda.com

Entreda Spells Opportunity for Cloud Services Providers

Announces First Comprehensive SME/Franchise/ROBO IT-as-a-Service Platform Including Fail-safe Backup, Managed Security, Hybrid Architecture & More

October 25, 2011, Menlo Park, CA: Entreda Inc. today announced the launch of the Entreda Unify IT-as-a-Service, a revolutionary new offering for cloud services providers (CSPs) including carriers & broadband ISPs, cloud IaaS &hosting vendors, vertical & specialty MSPs and more. By deploying the Entreda platform as an enhancement to their existing SME line-of-business, CSPs can close the SME IT support gap by delivering comprehensive and affordablemanaged IT-as-a-Service for their customers while generating a lucrative stream of incremental revenue.

"Entreda is committed to helping cloud services providers (CSPs) close the SME IT support gap and help drive SME cloud adoption by delivering affordable enterprise-grade IT-as-a-Service", said Farshad Ghaffari, Co-founder of Entreda. "On today's fragmented and silo-centric vendor landscape, SMEs often have to choose from among a salad bar of incompatible point solutions for backup, security and other core IT capabilities, or choose to go without essential disaster recovery and business continuity protection. With the launch of the Entreda Unify IT-as-a-Service, those days are gone. By augmenting their existing SME initiatives with the Entreda Unify IT-as-a-Service, cloud services providers can generate new value-added services income for their stakeholders," Ghaffari added.

"As an investor in Entreda,I am pleased to see Entreda's vision of IT-as-a-Service come to fruition with the launch of the Entreda Unify IT-as-a-Service", said Jens Horstmann, Managing Director of Crestlight Venture Productions. "Entreda is now well-positioned to help carriers and cloud services providers drive incremental revenue on their networks and serve the needs of 21st century SMEs," Horstmann added.

About the Entreda Unify IT-as-a-Service

Designed from the ground up to enable cloud services providers to deliver affordable IT-as-a-Service to SMEs, the hybrid architecture Entreda Unify IT-as-a-Service includes 4 components as follows:

• Entreda Connector Appliance: An intelligent, self-intalling hybrid cloud appliance that provides on-premise and remote IT services to SMEs including managed backup & recovery, firewall protection, network monitoring and more. The zero-touch Entreda HybridSync Appliance is managed by the system operator (i.e. service provider) on behalf of the SME, and can be configured and customized based on the SME's requirements.
• Entreda IT-as-a-Service Suite: A unified suite of must-have IT capabilities that streamlines an SME's operations and closes the SME IT support gap while eliminating the SME's dependence on legacy point solutions in backup/recovery, security, IT alerts and more. The ITaaS Suite can be customized to the needs of the system operator and upgraded to include enhanced functionality for the age of the cloud, including SaaS application acceleration, private cloud application hosting, app filtering and more.
• Entreda Subscriber Enrollment Engine (SEE): An authentication widget to enable SMEs to monitor, support and receive alerts on all client devices enrolled in a given service subscription. The SEE provides visibility for system operators, customers and IT staff for all enrolled devices.
• Entreda Management Console: A cloud management and automation portal enabling an SME or delegated IT consultant to configure and provision all services provided by the Entreda IT-as-a-Service Suite and Entreda HybridSync Appliance . The management console is customized for service delivery over a given provider's network.
• The Entreda Unify IT-as-a-Service can be white-labeled or co-branded by an Entreda IT-as-a-Service partner, consistent with a partner's enhanced cloud services strategy. Multiple business model and revenue-sharing options are available.

About Entreda

Entreda provides next-generation IT-as-a-Service infrastructure and applications to telecom carriers, cloud hosting vendors and managed services providers. TheEntreda Unify IT-as-a-Service, our flagship offering, enables our service delivery partners to provide enterprise-grade IT to SMEs, thereby closing the SME IT support gap while laying the foundation for secure migration to a cloud future. Entreda is based in California's Silicon Valley with field offices in the Asia-Pacific region. For more information contact us at info@Entreda.com or visit us at www.entreda.com

Contact: For Analysts & Press
Joseph Bentzel

joe@entreda.com